Notebook
Loose pages from the studio.
A small, irregular journal — project notes, craft posts, occasional opinions on tooling. We write a couple of times a month when something has actually been on our minds.
22 Apr 2026
Why typography comes first
A short defence of doing the type before the layout, and why most of the work happens at that stage.
18 Mar 2026
Editing is the job
Some short notes on what project leads actually do all day, and why it's mostly subtraction.
04 Feb 2026
We don't buy stock photography
It costs more, takes longer, and is the single largest reason our work doesn't feel like our competitors'.
09 Dec 2025
On saying no
A short post about the projects we turn down — and why doing it well is its own form of generosity.